Let Your Clients Build Your Brand - Tips on Creating Great Testimonial Videos

Your current clients can help you gain new clients.

How?

All you need is an effective testimonial video.

Let's discuss some insights, tips and general info on creating stellar testimonial videos.

We all have predictable purchase habits.

My weakness is breakfast tacos at Mr. Natural.

Yeah… they’re good. Really good. I eat there way too often. I’m predictable that way.

But guess what?

Your clients have predictable purchase habits too.

And that’s great news for business owners and marketers such as yourselves. Why? Because, you can use common insights about clients to create highly effective marketing and sales tactics.

Let’s revisit my predictable breakfast taco habits. If I’m a fan of Mr. Natural breakfast tacos, then guess what? When folks I know come to visit Austin and ask me where to eat… you know where I’m going to send them. Now imagine I’m not just making that taco recommendation to my friends coming to town, but instead making that recommendation to everyone on that restaurant’s social media pages.

And that’s where the power of an awesome testimonial video comes into play.

In today’s marketing landscape, ample focus is placed on creating great testimonial videos in order to expand a business’s positive reputation and customer base.

Let’s explore why testimonial video production can be such an asset for business owners.

Why you should invest in creating great testimonial videos: 

• According to a Social Fresh study, client testimonials are considered the most effective content marketing tactic among 89% of marketers.
• 9% of marketing professionals across the world consider video to be the content form that produces the highest ROI (return on investment), as per a Hubspot report.

Naturally, it’s safe to assume that video testimonials can have a massive impact on converting new clients.

The benefits of producing great client testimonial videos:

• Positive client reviews can help create credibility and reliability for your business.
• Through diverse client portfolios, you can showcase the diverse abilities of your business.
• Convincing client testimonials can shorten your client conversion cycles.

Elements of great client testimonial videos:

Okay, so you’ve decided that you need a kick ass testimonial video. Now what? What should it contain? What key elements does it need? Here’s a short list of important components that your client testimonial videos MUST have:

• Clear-cut selling points of your business - The client testimnoial should clearly state the advantages of your business. Did your business solve a specific problem for the client? Did your business give stellar customer service? Did you offer free breakfast tacos? (Okay, that one isn’t so important.)
• Genuineness - Today’s audience is capable of recognizing pre-written scripts, which come off as fake and unreliable. Avoid them if you wish to make your client testimonials believable.
• An engaging opening. Let’s face it. We live in a short-attention-span world. If you don’t grab your viewer immediately then chances are they will skip watching your video. Ensure that you don’t lose views. Engage your audience quickly.
• Calls to action - Your new clients won’t act at the end of the video if it doesn’t have clear and compelling CTAs (Calls to Action) shared within the video.
• Brief but effective communication - We live in a fast-paced world. Today’s audience is inundated with information, so make sure your message is concise and to the point.
• Simplicity - Using complex and technical terms can throw off potential clients who don’t have the time or technical knowledge.
• Brand presence - Your brand’s presence is vital throughout all client testimonials.

Eight effective tips to create client testimonials that convert:

Okay, we’re in the home stretch. You understand that client testimonials are important. You know what elements it takes to make a great testimonial video.

Now let’s go from great to perfect. Here are eight simple, and actionable tips that you can use to create the perfect client testimonial video:

1. Focus on the human element - Speak in the first person to make the video personal and more impactful. Ensure that your conversation is relatable to potential clients.
2. Create sufficient context - Unless your audience has context, they won’t be able to connect the dots. Have your client describe his/her experience with actual project details.
3. Experiment with the Q and A format - Many people respond well to the Q and A format because it organizes information well. You could have a client answer questions about their experience in the video.
4. Use prompts to guide the interviewee - It’s possible that your client isn’t comfortable on video. If you want this fact to not affect your results, create prompts that the interviewee can follow to stay on cue.
5. Choose the best background and music - Details such as the background and music matter more than you know. Choose a background that appears professional and has a compelling effect on those watching. Both music selection and background should be in sync with your brand.
6. Give the interviewee enough time to elaborate - The more your interviewee elaborates, the more your audience has the chance to connect with him or her personally.
7. Attack key pain points - Ensure that you ask your client questions related to key pain points, so they end up sharing how you helped them approach and resolve these pain points.
   8. Make edits to increase the impact factor - The way you edit a video can entirely change its impact. Choose the right corporate video production service to enable this advantage.

So, that pretty much sums it up. The right client testimonial video can help you convert an amazing amount of website traffic into paying clients. Work on creating effective testimonial videos to ensure that this happens for your business.

Until next time. Be safe. Make cool video. And eat awesome breakfast tacos.

And check out a great testimonial sample below.