A video montage can be a simple, fun and engaging way for a company to engage with employees and customers. A video montage can be used during hiring, training sessions, and corporate events, and even as marketing material.
But how do you create the most compelling corporate video montages?
Here are our top 7 tips for choosing the perfect photos for your corporate video montage:
1. Create a coherent storyline – use this as your guide
The purpose of your video is to bring the company’s story to life. Choose photos that tell this story and make sense when organized in sequence.
Is the video for a sizzle reel? An employee retreat? A company history? Let your story drive your choices for photos.
Know the purpose of the story and the goals you want to achieve.
When you develop a storyline, you get a better understanding of what you desire out of the video. You’ll also be able to assess whether the montage achieves the goals you had in mind.
2. Organize your company photos
Not all company photos consist of meetings and seminars. You’ll also have photos that cover birthday parties, employee farewells, and other events.
Before you start sifting through your gallery, make a list of all the types of photos you have. This way, you’ll get a clear picture of the content you have on hand to work with, and you’ll know if you need to take new ones.
3. Decide what you don’t want
Make a list of what you don’t want to cover in the video montage. Eliminate those photos. This step will make your final selection of photos simple and more enjoyable.
4. Create a mixture of posed and organic photos
Cinematic and posed photographs should be used to elevate the production value of your video. Photos that exude warmth and champion the spirit of the company are candid and organic. Combine these two styles together and your video will come to life.
5. Avoid repetition
Watch out for photos that are too similar. We all have our preferences. Sometimes, these inclinations make us lean towards photos that look the same. When this happens, your video montage becomes monotonous and dull.
Have a fresh set of eyes look through your selection before you finalize the list. This way, any similar-looking photos may be identified and replaced with ones that are different.
6. Showcase various facets of your company
Companies aren’t just places of business. Additionally, companies aren’t just a collection of boardrooms or workstations. Many firms around the world organize special events like sports meets, blood donation drives, and outbound programs.
Many companies offer daycare facilities, a yoga or meditation center, a library, workout rooms, and more.
Include photos that cover all aspects of the company. This gives an insightful and well-rounded perspective of the company. Choose photos that showcase a 360-degree view of your establishment. The best part? You can use this video as a recruitment tool to entice the best talent to apply.
7. Story equals emotion
It’s important to remember the story you are trying to tell with your video and equally important to know the emotion you wish to convey. Choose your photos carefully. Pick the appropriate music. Corporate video production shouldn’t be simply about data and information. It should tell a story for your company. Whether it’s commercial video production, TV Commercial production or a video montage for your company, it’s all about the story and the emotional connection.