Want to stay relevant in 2019? Then you need high quality video production.

As early as 1996, Bill Gates could foresee that content would rule the internet. “Content is king!” The words that Gates said that year continue to be repeated by marketers today.

And if content is king, then video is the king of content.

As we begin 2019, video has by far become the most consumed type of content on the internet. By 2021, a Cisco study projects 17,000 hours of video will be uploaded on IP addresses across the world. If you want to be relevant in 2019, you need to focus on video production. Google’s latest update, Panda, encourages website owners to create valuable content that attracts their target audience over time. Because of this, video content is especially favored.

How video content boosts SEO rankings

Videos on average get 41% more click-throughs than plain text. In addition, videos consistently have higher conversion rates and ROI. SEO basics tell us that high click-throughs contribute to increased website rankings.
Videos are also known to be more engaging than plain text and image-based content. This means that people dwell on videos longer. Greater dwell-time on a website means better website rankings.
According to one study, a properly optimized video increases the chances of your website appearing on Google’s Page 1 results by a factor of 53! By working with the right corporate video production company, you can create engaging videos that exponentially increase your chances of appearing on Page 1 search results.

Why videos are popular among people

There are many reasons why video has become the most consumed content by people on the internet. Here are just a few of those reasons:

Video is easy to consume
Visual cues convey more information than text
Video has the potential to engage people longer
Video can elicit strong emotions in the viewer
Video can explain ideas and concepts more effectively

When talking commercial video production, you have to ensure that the above benefits are leveraged while also focusing on brand exposure and converting your audience.

How video content appears in Google SERPs (Search Engine Page Results)

Google suggests relevant video clips for all searches. By optimizing to appear in the right searches, you can attract large groups of your target audience.

One of the smartest ways to be featured as a part of those suggested clips is to create videos that answer questions that your potential audience or customer base may have. For example, let’s say someone is searching the internet for ways to solve tax problems or payroll issues. Let’s also say that your company specializes in this field. If you have created a series of videos answering common questions about taxes and payroll, then your videos are more likely to pop up when someone searches for that information. This not only drives up your SEO but also brands you and your company as a subject matter expert in that field.

Another great way to be featured as a part of those suggested clips is by creating DIY or How-to videos. Google’s image reading skills are continuing to improve. So try and feature relevant objects in your video in order for them to be featured for relevant searches.

Tips to create videos that rank higher in SERPs (Search Engine Page Results)

So, how does one create a video that ranks in relevant searches? Here are a few tips that you can follow to optimize your video content so it can appear in the right search results:

According to Wistia, the sweet spot for high viewership of videos is between 1 and 2 minutes. If your video extends beyond 4 minutes, you may lose viewership and suffer in rankings.
Create a video transcription for your content. Even though Google reads video, you can make your videos more relevant for searches by transcribing the content in the description section.
Social media engagement and cross-links add to SEO. That’s why you should cross-share your video content on as many channels, platforms, and websites as possible.
Ensure that your videos have the right meta-descriptions, tags, titles, subtitles and subtext to support their discoverability.
Thumbnails directly affect video click-throughs because that’s what video viewers first see. Ensure that you spend enough time deciding on and creating your thumbnails.

The demand for quality video content on the internet increases each and every day. That demand is an opportunity for your company. Keep your business relevant. Boost your SEO. Brand yourself as the subject matter expert in your field.

Now get out there and create some awesome video!